That Marketing Thing…

It’s interesting how having a book published can expose you to new experiences.

When I was awarded runner up Writer of the Year 2013 with the Writers Bureau, they asked if they could use my photo and bio in their own marketing campaign. Why not, I thought? Maybe it’ll help to spread the word. Although I wasn’t really prepared for what followed…

It appears that they advertise quite extensively – my photo (albeit a very small) has now appeared on the back of Writing Magazine and various other publications. When we were in Stratford my husband turned over his copy of The Big Issue only to find my little ‘ole face on the back. We shared a chuckle, as you do, but I have to say that I hadn’t really expected such widespread publicity. I suppose I should be grateful, it’s probably the only time that I’ll see myself in such exclusive publications!

Two years ago, I was a girl who had written a book. Now I have a website, blog, Twitter and Facebook account to manage. It’s a time consuming but essential part of the business. A combination of family illness, the delay in publication of my second book and other commitments has limited the number of events I have done this year, and I have to admit that the majority of my promotional activities have been concentrated on online – guest blogs, interviews etc. But with a new book coming out, is this enough?

Last week, after encouragement from other friendly authors on Twitter, I joined LinkedIn. LinkedIn is an online professional networking facility that appears to stretch worldwide. I was a little hesitant at first. Questions like, can I manage another online medium(?) and, will I find the time(?) filled my head. It took me a while to complete the initial profile and upload the details and I still have a huge amount to learn. However, already I have been overwhelmed by the support of other writers and authors who are networking with me.  I’m still unsure whether it will provide any true benefit, but the fact that I’m trying gives me some strange comfort.

(As a side note, if you are considering joining LinkedIn, I recommend that you check out @tonyriches blog post, Building your author platform #8: LinkedIn. There’s lot of helpful hints and tips on there to get you started.)

Don’t get me wrong, I’m not sorry about any of this. I want to embrace all the new opportunities this author experience throws at me! However, I have to say, and I’m sure it’s been said by so many before me, I really never knew there was so much to it.

In other news, I have a wonderful surprise for you later this week when Mari Hannah, award winning crime writer of the Kate Daniels series, shares her inspirations for setting her novels in the North East. One to look forward to!

Okay, well now that I’ve checked and responded to my emails, answered my Twitter messages, updated my Facebook and written a blog post I’m off to write some fiction. Take good care everyone, and have a great week.

6 thoughts on “That Marketing Thing…

  1. Chosen runner-up for Writer of the Year sound like a major coup. Congratulations. I think I found you on twitter. I’ve got a reasonably fat twitter account (1500). I suppose I’ll look at Linkedin. Now to get the publisher to accept my book.

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